Like Clockwork: Regions Bank’s Timely Expansion in Greater Nashville

FRANKLIN, Tenn. – Sept. 13, 2023 – Regions Bank on Wednesday formally announced the opening of its latest branch to serve the Nashville area. The sleek, modern and environmentally friendly location faces the Goose Creek Bypass, just west of Interstate 65 in Franklin.

Regions’ Berry Farms branch, in fact, has actually been open since the spring. But as Consumer Banking Executive Melanie Blank explained, “From the very beginning, customer traffic and demand has been so high, we had to reimagine the parking lot a little bit to further designate clear spaces for Regions customers.”

“So many people are visiting not only the bank but also the new restaurants and businesses in this growing community,” Blank added. “And that means we’ve rolled out what we call the ‘Regions LifeGreen carpet,’ so to speak, to make sure more people have convenient access to park at the branch in clearly marked spaces – and then speak with our local bankers about how we can help them manage and grow their finances.”

The branch may be new. But Regions’ commitment to Middle Tennessee isn’t. In fact, Regions and its predecessor banks have a history going back 140 years, making Regions the longest-serving bank in the area.

Blank said the timing was perfect to debut a new location in this bustling suburb south of Nashville.

“It’s invigorating to be a part of the growth that’s happening. We knew the Berry Farms branch was needed,” she added. “The steady flow of established and new customers through our doors proves we invested wisely by providing this new way for people and businesses to bank how they want, when they want, and where they want.”

The Berry Farms branch combines the Regions standard – modern technology and customized service – inside a smaller-than-standard building footprint. It’s an environmentally responsible building that uses simple strategies to operate more efficiently. For example, there’s the clear insulated “Low-E” glass that protects against heat gain. There’s the LED lighting, automated controls and heat-absorbing shades. There are even drought-resistant shrubs, a drip irrigation system, furniture and carpet with recycled content.

“It just makes sense. There’s less waste, less energy use, and more of a focus on serving our customers and growing our business in Franklin and beyond,” said Lance Hayes, Berry Farms branch manager.

The steady flow of established and new customers through our doors proves we invested wisely by providing this new way for people and businesses to bank how they want, when they want, and where they want.
Melanie Blank, Consumer Banking Executive

Hayes noted the branch does not feature an old-fashioned teller line, where people had to wait to be called up for service. Instead, customer service begins the moment people enter the door.

“As soon as people come in, they are recognized and greeted by a Regions banker who listens to their needs and personally directs them to colleagues who can assist with everything from basic transactions to offering in-depth conversations to help assess their financial health,” Hayes said. “Customers say the advice and guidance is transformational. We’re not just here to deposit checks or issue a loan. We’re here to show you ways to build your finances and reach your own, unique goals.”

This innovative approach to personal service is powered by a solution called Regions Greenprint®. Through Greenprint conversations, Regions bankers help individual and small-business customers create personalized plans that offer recommended next steps. In addition to Greenprint, technology at the Berry Farms branch includes one walk-up and two drive-through DepositSmart ATMs. Each machine can accept deposits of cash or checks at any time, day, or night – in addition to cashing checks for Regions customers on the spot.

The branch is still new, but it’s already one of the top-performing locations companywide for Regions, which operates over 1,250 full-service branches in 15 states across the Southeast, Midwest, and Texas. Sixty-two of those offices are in the Nashville area, where the bank’s commitment to financial service is complemented by community involvement.

That commitment was on display when Regions joined the Williamson County Chamber of Commerce for a ribbon cutting and grand opening ceremony for the branch. The bank presented a $5,000 grant to High Hopes Developmental Center for its early education programs for children with special needs. Regions associates also saluted the community’s bravest by delivering catered lunches to the fire and emergency staff of Franklin Fire Station #7 and collected supplies for nonprofit Bridges Domestic Violence Center, which serves victims of physical, mental, or sexual abuse in Williamson County.

“We are honored to recognize community heroes who prepare our children for bright futures and provide vital services in times of emergency and need,” said Brian Lee, Consumer Banking Manager for Regions Bank. “We also take pride in serving the financial needs of the people who live, work, and shop in Franklin.”

Melanie Blank beams with that same pride when she reflects on how the Berry Farms branch is helping the bank deepen its Nashville-area roots in just the right spot at just the right time.

“They were ready for us, and we were ready to be part of this community,” Blank said.

About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $156 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates more than 1,250 banking offices and more than 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.