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I AM. WE ARE. logo with some hispanic graphics around...
Category: Culture

Regions Celebrates Hispanic Heritage Month

Associates share their reflections and experiences.

By Evelyn Mitchell | September 13, 2024

Regions is proud to celebrate National Hispanic Heritage Month Sept. 15 through Oct. 15. During this time, we celebrate the culture and traditions of those who trace their roots back to Spain, Mexico and Spanish-speaking nations of Central America, South America and the Caribbean.

I AM. WE ARE. – Celebrating Regions Associates

Our collective history is part of who we are, and Regions is a stronger company today because of our associates.

 

Meet Taylor

Taylor Butler

Taylor, a Corporate Treasury Manager, shares her I AM story.

Meet Eddie

Eddie Lopez

Eddie, A Senior Branch Manager, shares his I AM story.

My Name is Eddie.

I am a Senior Branch Manager at Regions Bank.

When I think of who I AM:

I am a husband, I am a father, I am a brother.

I am the grandson of Cuban exiles who migrated to the United States in 1960.

I am a Veteran and a patriot to our great country. I served in the U.S. Army with a special mission in Afghanistan.

I am a reliable and trustworthy friend.

I am a risk taker. My parents were taught to work hard and be thankful for what they had. Expanding my horizons and doing things my parents never did goes against the grain of the tradition I was raised in. By taking control of my future, I’ve challenged the idea that as Latinx we needed to stay under the radar.

During Hispanic Heritage Month I feel a special responsibility to keep my Cuban culture and heritage alive. It’s the best job I’ll ever have because it represents my truest identity.

Because of who I am, we are more ambitious, determined and resourceful.

 

Meet Karina

Karina Trevino

Karina, a Community Relations Officer, shares her I AM story.

My name is Karina. I am a Community Relations Officer at Regions Bank.

When I think of who I AM:

I am an immigrant from Mexico, raised in South Texas, educated in Texas and Alabama, and enriched as a traveler of the world.

I am curious. I love walking tours of ancient cities, listening to guides speak about the history and meaning behind structures such as the steps of the pyramid of Chichén Itzá.

I am a daughter, a sister, the best friend with moxie, and my favorite title is “tía” or “aunt.”

I am proud to create a different version of a successful, joyful, self-reliant woman for my nieces and nephew by breaking the cultural and familial mold that marriage and children is the only path to fulfillment.

I am a believer that we are here to serve others and that we must suck the marrow out of life to make this experience worthwhile.

During Hispanic Heritage Month, I undoubtedly love my indigenous and Spanish ancestry. I work to reconcile that my heritage comes from both the conquerors and the conquered.

Because of who I am, we are more intertwined, understanding and connected to the communities we serve.

 

Inclusive Prosperity

Regions invests in helping individuals, families and businesses thrive. We are proud to support businesses and organizations that are making life better in the Hispanic and Latino communities and beyond.

 

Community Engagement

The Latino Coalition Against Domestic and Sexual Violence in Indianapolis serves more than 2,200 clients across the state.

“We work with advocates, nurses, teachers, attorneys and social workers,” explained executive director Edwin Arellano. “Seeing people change their lives, it’s incredible. We see lives restored.”

And thanks to insights Arellano gained from a small-business workshop sponsored by Regions Bank, he’s uncovered ways to restore even more.

Read more here.

Edwin Arellano headshot and Latino Coalition logo

Hispanic Small Business Outlook

“Access to capital,” said Dario Orozco, Regions Commercial Banking relationship manager. “This is the No. 1 challenge that many small business owners are facing.”

Zenaida Negron, Regions Commercial Banking relationship manager in Orlando, Fla., is one of many bilingual commercial relationship managers at Regions. She sees the trend of the growing Hispanic and Latino populations in the market as an opportunity to educate business owners and consumers alike on the U.S. banking system.

“We work with many professional service providers in the market and often serve as a conduit with the Hispanic community,” said Negron.

Read more here.

Hispanic person selling fresh products at the market

Supporting Small Business Owners

Colombian-born Manuel Gutierrez came to the United States in pursuit of the American dream. Gutierrez is the owner of Kite Technology USA Inc. and Kite Environmental Inc. In 2011, the University of Central Florida civil engineering graduate launched his business born out of his passion for the planet and the environment. In 2016 he was looking to grow his business and seeking a business credit card and small-business loans through Regions Bank. Since then, Gutierrez’ business needs have grown. Through SBA financing, Regions provided the funds Gutierrez needed to purchase additional equipment, allowing his company to handle more than double the volume.

“My success is a team effort and one I could not have accomplished without my team members, as well as Regions Bank,” said Gutierrez.

Read more here.

photos of Manuel Gutierrez, and Bravo Supermarket

In-language Resources for Customers

In response to the increased demand for Spanish-language support, Regions Bank now offers more in-language resources, including the option for customers to access their Regions mobile banking app and more customer support through Message Us in Spanish.

Other resources available to support Regions customers who prefer to review materials in Spanish include:

  • Spanish language version* of the Regions website
  • Regions Quick Guides with key information about accounts and products
  • Regions Next Step® financial wellness information and resources
  • The Regions Greenprint® plan experience to identify and develop ways to reach short- and long-term financial goals
  • Spanish-speaking customer support agents available by phone or digitally, Monday through Friday from 6 a.m. to 7 p.m., Central time and Saturday from 8 a.m. to 2 p.m. Central time

Read more here.

*Some content, features and functions will continue to be available in English only (including official legal terms and disclosures for products and services).Hand holding the phone with the Spanish app

Send a Free Ecard

Hispanic Heritage Month ecards are available to celebrate and raise awareness throughout the month.two Hispanic Heritage e-cards

 

Recommended Reading:

  • Regions Bank Celebrates Asian American and Pacific Islander Heritage Month
  • Riding Forward: Students Can Enter to Win Scholarships
  • Regions Bank Celebrates Women’s History Month
  • Everyday Heroes: Extraordinary Impact

 

Bring Your Whole Self to Work
We have a passion for creating an inclusive environment that promotes and values the differences that make each of us stand out as unique individuals and help provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work and thrive is the right thing to do.
OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans
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