Customers asked. Regions listened. As of late May, an updated version of the Regions Mobile App is available for download in app stores. The update features a modern design with improved functionality to support more than 1.85 million customers who bank on the go.
“The ways customers engage with their bank have changed, and the current pandemic has only magnified the importance of digital tools to manage their finances,” said Andy Hernandez, Chief Digital Officer at Regions Bank. “We needed to innovate to meet these changing expectations, and the redesign is just the beginning.”
The app delivers a new look and feel to customers. At the same time, behind the scenes, we’ve established a technology foundation for future enhancements.
The app introduces a clean, modern look with larger font sizes, mobile-friendly buttons and design elements consistent with Regions branding.
“This design is a reflection of our customers’ needs. It starts with them. From user surveys, design iteration, usability testing and more, our efforts to continuously improve the app ensure we’re putting the customer first,” said Digital User Experience Leader Todd Keith.
In addition to the new look, a simplified navigation is accessible in the top left of every screen – allowing customers to find all account and servicing options in one centralized place. Commonly used options such as Make a Transfer, Make a Deposit, and Services now have streamlined flows.
“Our mobile app customers are banking on the go, so simplicity is key. We understand allowing customers to easily find what they’re looking for is equally as important as the functionality,” said Digital Service Group Leader Matt Gwin. “The new app gives us the tools we need to support the growing demand for increased digital servicing options.”
Customer feedback was key to addressing other features of the redesign. Within the app, customers can now view their Account and Routing Numbers on Checking, Savings, and Money Market accounts. Alerts are improved with the launch of the Notification Center, allowing customers to subscribe to banking and account alerts to receive email, SMS text, or push notifications. Customers can also edit their delivery preferences.
Building for Future Innovation
While the new app improves the experience for users, technology improvements lay the foundation for future innovation.
“Our new platform, combined with cutting-edge technologies, agility and enhanced continuous integration and continuous deployment capabilities allow us to react more quickly,” said Digital Technology Leader Jeethandran Murugan. “We’re continually optimizing for responsiveness to capitalize on new opportunities, make room for innovation, and deliver unique value to our customers in a secure manner.”
One of the ways the redesign is increasing efficiency includes the move to a universal app, offering a consistent experience on phones and tablets. Before, the tablet app had limited features compared with the phone app. Now, customers can access features such as Zelle® and Card Services on phones and tablets alike.
Enhancing accessibility features was also a key improvement and collaborative effort across technology, product, and user experience teams. As part of an accessibility-first development mindset, the teams brought in Americans with Disabilities Act consultants to conduct testing during development cycles to get feedback on Apple VoiceOver and Android Talkback.
The innovation continues. The digital teams have larger plans for continual improvements at a rapid pace, prioritizing a sense of urgency and commitment to make banking easier.
The redesigned app provides improved convenience and functionality, including:
- New login features to help reset password and retrieve username
- The ability to enroll in digital banking directly via our app
- A clean, modern look with improved navigation
- Larger, mobile-friendly fonts and buttons
- Usability improvements that make the most common activities – transferring money, card services, and deposits – easier and more convenient
- The ability to view account and routing numbers
- Consistent phone and tablet experience, consolidating to one app
- A new notification center that helps customers set up and manage alerts
- Enhanced accessibility features for VoiceOver and TalkBack screen readers