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still image from commercial. a lively city street with SEC...
Category: Culture

Blink and You Might Miss It – See the SEC Everywhere

Fans can See the SEC Everywhere in new promotion and enter for a chance to win an SEC Championship prize package.

By Mel Campbell | September 1, 2023

Where can you find the excitement and fun of college football Saturdays in the SEC?

In Athens? Tuscaloosa? Oxford? Gainesville?

Well, yes, and in lots of other places. But in 2023, you can also find the fun of college football at Regions.

This year, we’re bringing some of the imagery and pageantry of Saturdays in the SEC to life in a new ad – and in social media – for the fall 2023 season.

 

See if You Can Find the SEC Objects?

In both the new video spot and in social media, you might find yourself doing a bit of a double take, because hidden throughout our promotional ads for the fall are certain objects that bring to mind something associated with the SEC.

Watch the 2023 Seeing the SEC Everywhere video

To add to the fun, each Friday this season, Regions is posting a Weekly Challenge Post via social media one Facebook and Instagram. Each Weekly Challenge Post will contain hidden objects that bring to mind something associated with the SEC.

 

Go Behind the Scenes

When you see the new Regions SEC video or social media ads, you’ll see hidden objects, referring to all things SEC everywhere.

Go behind the scenes and you’ll learn more about how and why the advertisements were constructed.

 

“We think this ‘Seeing the SEC Everywhere’ campaign will really resonate with fans,” said Shelly Johnston, Vice President of Regions Experiential Marketing. With the weekly chances to win and challenge of the scavenger hunt, “It’s going to be really fun.”

 

Coming to You

Regions will also be joining the SEC and many others in the excitement of game day at stops along the SEC. We’ll again follow the SEC Nation Tour, with confirmed stops at (other locations are TBD):

  • Sept. 2 – Nashville, Tennessee (Tennessee vs Virginia)
  • Sept. 9 – Tuscaloosa, Alabama (Alabama vs Texas)
  • Dec. 2 – Atlanta (SEC Championship Game)

At each stop on the tour, Regions will have the Big Bike and an SEC Everywhere photo activation booth. The booth will include a reproduction of the SEC Everywhere illustration, so fans can be a part of the image and fun and share their photos on their social media.

There will also be swag! Get koozies, clear stadium bags and more.

At some of the stops, Regions will also have a big tent as a part of the school fanfare area with football toss, pop-a-shot, cornhole, photos and more giveaways.

Regions is the official bank of the SEC.

How to Participate in the Regions Seeing SEC Everywhere Sweepstakes

Correctly identify at least five of the SEC Objects in a Weekly Challenge Post, and you’ll be entered in that week’s Weekly Challenge drawing for a chance to win a $200 Regions Bank Visa® Gift Card and receive an entry in our Grand Prize Sweepstakes for a chance to win four tickets to the 2023 SEC Championship game (and more)!

To play a Weekly Challenge: (1) Follow Regions on Facebook and/or Instagram; (2) Like the Weekly Challenge Post; and (3) Comment on the Weekly Challenge Post by describing at least five (5) of the hidden SEC Objects and including the hashtag #RegionsSweepstakes.

See official rules.

See the sweepstakes abbreviated rules below.

NO PURCHASE OR BANKING RELATIONSHIP NECESSARY.  Legal residents of the 50 United States (D.C.) 18 and older.  The Regions Seeing SEC Everywhere Sweepstakes begins 09/01/23 and ends 11/15/23 at 12:00 Noon (CT).  Sweepstakes consists of 11 Weekly Challenges (with 11 Weekly Challenge drawings) and a Grand Prize sweepstakes (with one (1) Grand Prize drawing).  Each Weekly Challenge entry period begins on Friday and ends on following Wednesday at 12:00 Noon (CT).  Limit of one (1) Facebook Comment/entry and one (1) Instagram Comment/entry per person, per Weekly Challenge entry period.  (In order for an entry to be entered into a particular Weekly Challenge’s drawing, that entry must (i) be received (via Facebook or Instagram) during that Weekly Challenge’s entry period, and (ii) correctly identify and describe at least five (5) of the SEC Objects found in that Weekly Challenge’s Weekly Challenge Post.) One (1) Weekly Challenge drawing prize will be awarded through each Weekly Challenge drawing (for a total of eleven (11) Weekly Challenge drawing prizes awarded).  Weekly Challenge drawing prize consists of one (1) $200 Regions Bank Visa® Gift Card (ARV: $200; terms apply). One (1) Grand Prize will be awarded from all qualifying Weekly Challenge entries received during promotion period. Grand Prize consists of four tickets to the 2023 SEC Football Championship game, two nights’ hotel stay in Atlanta (two rooms, double occupancy), and a $500 Regions Bank Visa® Gift Card (terms apply) (ARV: $2,310; transportation not included).  See Official Rules at [https://www.regions.com/promo/official-bank-of-sec] for full details, including Weekly Challenge entry periods and odds.  Msg & data rates may apply.  Void where prohibited.

 

Related SEC coverage on Doing More Today:

  • SEC Sneak Peek with Roman Harper
  • Voices of the SEC: Cole Cubelic
  • SEC-ment: It Just Connects More
  • Momentum is in South Carolina’s corner
  • Proper Preparation: How the SEC Prepares Athletes for Life
  • Grandma Knows Best, Says the Legend
  • Smart Move: Battling Complacency
  • Music (City) to the SEC’s Ears
  • A Season of Change
  • Voices of the SEC: Paul Finebaum

 

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