It’s been said that New Year’s resolutions don’t pay off in January. It’s in February, March or April when the difference begins to show up.
Exercising more.
Eating better.
It’s a long game. But the results are worth it.
For some, money management is taking center stage as a key priority this year.
Recently, Regions branch managers, market executives and Consumer Banking leaders have been on the move speaking with reporters to help people build finance confidence with clarity and a plan. After all, financial wellness is a year-round commitment at Regions.
In Birmingham, Consumer Banking Manager Kevin Horne joined CBS-42’s midday show to share budgeting basics and ways to set realistic goals so people can sustain their resolution beyond the first few weeks of the year.
“When people talk about debt, it causes some worry,” Horne shared. “I always encourage everyone to give themselves some grace as they work through their debt. Take it one step at a time.”
Regions Consumer Banking Manager Kevin Horne joined Birmingham’s local CBS affiliate to share timely tips for people looking to get out of debt in 2026.
Chattanooga Market Executive Jason Allen spoke with The Pulse and Let’s Chatt on WDEF-TV to share why the start of the new year is an ideal time for a financial reset. He offered practical tips for breaking larger financial goals into manageable steps.
“Once you have a good foundation, money management becomes fun,” Allen shared with the Pulse. “Start with a simple, realistic, financial game plan. Think about what you want to accomplish for the year. Pick one or two specific priorities that you want to focus on during the year. Set the goal and then break them down into doable weekly or monthly actions.”
Further, on WDEF-TV Allen highlighted Regions Greenprint and shared how it helps people identify their financial goals and some actionable steps to work toward meeting that goal.
“Not everyone’s financial plan is the same,” Allen said. “So having tailored guidance and insights is critical for the different stages in life.”
In Tampa, Branch Manager Tricia Johnson appeared on Great Day Live on WTSP-10 to provide insights on how people can stay focused on long-term financial priorities, like buying a home and saving for retirement.
“Some people have long-term savings goals and need a little more advanced help,” Johnson said. “Things like paying more than the minimum payment due is a great way to pay debt down faster so more money goes toward meeting the long term savings goals.”
Mobile, Ala., Branch Manager LaToya Herring joined WALA-TV’s Studio 10 to discuss the value of setting strong financial goals.
“I recommend creating a spending plan, also known as a budget,” Herring said. “Sometimes people don’t like that word. It doesn’t mean that you can’t spend your money on what you want, but having a plan in advance of where you are going to spend that money helps keep you on track.”

Additional interviews included:
- WRBL-TV in Columbus, Ga., where Market Executive Kristina Justice and Branch Manager Dominique Treadwell joined the station’s morning show.
- KARK-TV in Little Rock, Ark., where Consumer Banking Manager Troy Cage appeared on the station’s 4 p.m. show.
- WSFL-TV, serving Miami and Fort Lauderdale, Fla., where Market Executive Tammi Calvo-Sanchez joined Inside South Florida.
Miami Market Executive Tammi Calvo-Sanchez spoke with Inside South Florida.
As the bank prepares for Financial Literacy Month in April and Small Business Month in May, associates will continue to share timely insights to help make life better and build financial confidence.
Kristina Justice with WRBL-TV anchors Tiffany Maddox (right) and Michelle Jennings (left).
This information is general education or marketing in nature and is not intended to be accounting, legal, tax, investment, or financial advice. The information presented does not represent an offer or commitment to provide any product or service. The views, opinions, analyses, estimates and strategies, expressed are those of each speaker and may differ from those of Regions Bank. These views are as of a certain date; often based on current market conditions; and are subject to change without notice.