It’s right there in the middle of the word.
It’s the IF in “life.”
And Regions Bank has a new campaign illustrating how the company’s financial services help customers “Embrace the IF in Life.”
The campaign is designed to show how a relationship with Regions can help customers navigate some of the uncertainties of life while reducing financial stress when those “IF” moments arise.
Metro Nashville Market Executive Lee Blank (pictured bottom row, third from right) and Regions’ Middle Tennessee leadership team pose in front of the Big “IF” at Nashville’s Walk of Fame Park.
The idea of “Embrace the IF in Life” is centered on understanding the everyday challenges people encounter — and how Regions helps them face those challenges head-on.
You may have seen the commercials on television and online. Several commercials are currently running, including “Financial Future,” which looks at how Regions can help customers plan and save for the future, and “Every Day,” which focuses on smaller, day-to-day financial decisions.
The Big “IF” is on display in the Dockside area of Piedmont Park in Atlanta.
Now you have a chance to be part of the action! In the middle of Railroad Park in Birmingham, Alabama, along with Piedmont Park in Atlanta and the Walk of Fame Park in Nashville, you’ll find a giant “IF” that is sure to catch the eyes of anyone walking by. The “Big IF” displays offer more than a surprising and scenic delight. For a limited time, anyone with a smart device can unlock an augmented reality experience with a few simple steps.
Using only their camera and following a few simple steps, users can witness the real-world “IF” transform into “LIFE” right before their eyes! Do yourself a favor, stop by Railroad Park, and check out the display!
Make sure you upload your videos to your social media pages to share with your family and friends to show how you “Embrace the If in LIFE.”
Watch the video below to learn more about how you can “Embrace the IF in Life” and be part of the cool new experience.