What makes Regions different than other banks? What makes the culture and service provided by Regions bankers different that other providers?
The answers include award-winning customer service, attention to detail, focus on helping clients reach their financial goals, or our commitment to the communities the company serves.
But there is also something behind that difference. It’s in the “what” and “how” that fuel the difference. In humans, look inside cells, and you’ll find 23 pairs of hard-working chromosomes.
Look inside Regions, and you’ll discover innumerable pairs – and teams – working together to serve our customers. You might call it our Regions360 DNA.
Regions360 is the way our bankers consistently work together to meet the full financial needs of customers. It’s also how the company looks at building teams and bringing the entire expertise of the bank to clients.
At Regions, every associate is responsible for helping the company deliver the service associated with Regions360. In local markets, the company’s Market Executives help facilitate and encourage Regions360 among bankers of all business units. Market Executives have a unique leadership role in their geographic areas, while also having expertise in one or more of the company’s business units – Consumer Banking, Corporate Banking or Private Wealth Management. Their leadership is key to ensuring Regions360 comes to life across all markets the company serve.
Why is Regions360 important? Because it helps differentiate how Regions serve customers and clients, and it also makes a difference for those clients.
For Regions, the Regions360 approach is more than simply meeting a need that presents itself; it’s about asking the right questions, being prepared and anticipating all the potential customer needs and then bringing the vast array of talent and skills at the company to each opportunity.
“Regions360 is how we holistically bank our clients. We do this by bringing partners with different skill sets to add value to the overall client relationship,” said Earnest Wilks, Ft. Myers/Sarasota Market Executive and Commercial Banking Leader. “Why does that matter? It allows us to go beyond our day-to-day skill sets, like talking with a business owner about the personal side of banking. It allows us to get into conversations and go a little bit deeper into the customer’s needs.”
David May, Commercial Banking Executive and Market Executive in Memphis, said, “When I’m talking to customers, I want to have the goal to make them incredibly wealthy. That usually makes them shake their head, and they wonder what’s going on. But by staying focused on creating wealth, we help grow their retained earnings and their business. And we’re going to have our banking partners aligned with us to deliver that goal to them.”
Regions360 is how we holistically bank our clients. We do this by bringing partners with different skill sets to add value to the overall client relationship.Earnest Wilks, Ft. Myers/Sarasota Market Executive and Commercial Banking Leader
Having a team-level commitment takes leadership, something that is more mindset and culture than a specific product and service. Ashley McLellan, Tupelo Market Executive and Commercial Banking Relationship Manager, describes the process of creating an effective Regions360 team and approach as very similar to building any great team. It begins with effort and expertise, but it grows through a commitment to becoming better and better each day.
“If we don’t know something, we need to reach out to a partner and learn it, because this is how we help each other,” she said. “If we’re collaborating and learning more about each other’s parts of the bank and products, we can only deliver more value to our customers.”
The results – and benefits to each customer – and the consistency that this level of service is provided is more than a motto or phrase for Regions. It’s part of who we aspire to be. It’s the type of bankers we want to be a part of our team.
“Can you imagine the fact that you can come to one person and get your mortgage. If you own your business, you can have your personal checking account there. You know everybody,” said Tyrus Sanders, Dallas Market Executive and Commercial Banking Leader. “Value and simplicity. When you can provide that for the client and put the client in a situation in which they can get things done simply and accurately with somebody they trust, they’re going to come to you over and over again.”