TALLAHASSEE, Fla. – Dec. 16, 2020 – Regions Bank Wednesday announced Felicia Richardson, manager of its Centerville Road branch, has been elevated to serve as market executive for the bank in Tallahassee and surrounding communities.
Richardson joined Regions in 2004, two weeks after earning her bachelor’s degree in business and industry from Florida Agricultural and Mechanical University (FAMU) in Tallahassee. She served in personal banking and financial wellness roles for Regions in Orlando before returning to Tallahassee in 2008. As Richardson moved into positions of increased responsibility in the bank’s branch network, she gained valuable market insights that will continue helping Regions meet the varied needs of its customers and the surrounding community.
“Felicia has strong local ties and a clear commitment to leveraging Regions’ tools and resources in ways that meet the financial needs of people and businesses throughout Tallahassee and beyond,” said John Turner, Regions President and CEO. “After spending four years at FAMU, and 12 years in our local branch network, customers know Felicia and trust her to connect them with the financial advice and guidance they need. She has been essential in forming connections with business and community partners, and her experience will help Regions deepen our customer relationships and community involvement in the area.”
We believe that, as more customers succeed, our community succeeds, as well.
As market executive, Richardson will work with leaders from across Regions’ business groups to help their teams deliver Regions360, the bank’s comprehensive approach to meeting customer needs. Through Regions360, bankers get to know the unique goals of clients and collaborate with colleagues in Consumer Banking, Commercial Banking and Wealth Management to develop solutions to reach those goals.
“Our work at Regions is about building rapport and connecting with customers to meet them where they are and help them create a path toward where they want to be financially,” Richardson said. “It’s our responsibility to offer our insights and help people and businesses build a customized plan to achieve success. We believe that, as more customers succeed, our community succeeds, as well.”
Richardson will also work with colleagues and community members to identify opportunities for the bank to advance its key priorities for community engagement. Those priorities include financial wellness, education and workforce readiness, and economic and community development.
Recently, Richardson was appointed to the board of directors for Junior Achievement of North Florida – one of many nonprofits that share Regions’ vision for a stronger community and more inclusive prosperity.
“I plan to leverage Regions’ relationship with Junior Achievement of North Florida to facilitate virtual financial education workshops in schools, from kindergarten through 12th grade,” Richardson said. “I also believe we have many hidden jewels in Tallahassee. I want to shed light on the smaller organizations that do very meaningful work – like provide transitional homes for women and children or teach additional life skills to people with disabilities.”
As Regions’ first market executive specifically focused on Florida’s capital city, the bank’s next chapter in the area is one filled with potential.
“I’ve loved Tallahassee for years,” Richardson said. “I got my education here, grew my career here, and now I am humbled to move into this new capacity here. It is an honor to impact how the Regions team sows seeds in the lives of our customers and the community.”
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $145 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,400 banking offices and 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.