BIRMINGHAM, Ala. – Nov. 27, 2020 – Regions Bank on Friday announced the company’s headquarters tower in Birmingham will once again be transformed into a brilliant holiday display starting at approximately 4:45 this evening.
Each year, red, green and white lights installed above the windows surrounding the 30-story tower are illuminated in the forms of Christmas trees, a massive wreath and a giant stocking. The lights come on just before sunset each evening beginning the day after Thanksgiving, and the nightly illumination continues until Jan. 1.
“The lighting of the Regions Center is a tradition going back more than 40 years, and Regions Bank is proud to keep the tradition alive, especially during a year in which so much has changed,” said Joe Holcombe, senior facilities project manager in Regions’ Corporate Real Estate division. “In recent weeks, crews have been installing and testing lights, working hard to get Birmingham’s tallest holiday display ready for the season. As the lights come on this evening, we wish everyone a happy holiday season and a brighter new year to come.”
The Regions Center lights are visible across the city, from vistas along Red Mountain, to nearby Interstate highways, to planes landing at the Birmingham-Shuttlesworth International Airport. While there have been some upgrades to the lights themselves over the years, the way the displays are created is much the same as it was when the tradition began in the 1970s.
The Regions Center stands 30 stories and nearly 400 feet tall. The building serves as Regions’ corporate headquarters, with additional corporate offices in nearby Hoover.
Crews equipped with diagrams of the Christmas trees, the stocking and the wreath work their way through the tower over the course of several days and nights each fall. They install gel “sleeves” over lights that are in each window from the fifth floor to the top of the building. Together, those sleeves create the colors needed to illuminate each side of the building.
Testing takes place during the early-morning hours in the days before Thanksgiving to ensure each light is working properly. Then, the lights are set to automatically come on around sunset each evening beginning the day after Thanksgiving.
We wish everyone a happy holiday season and a brighter new year to come.
Joe Holcombe, Regions Bank Corporate Real Estate
Over the years, the Regions Center has also been illuminated to celebrate the Regions Tradition golf tournament, as well as the 1996 Summer Olympics, when Birmingham hosted Olympic soccer games. Additionally, the building was illuminated in a patriotic display during the Gulf War in 1991.
Additional information on the history of the display – and pictures showing how the displays come together – can be found in the article linked here.
The Regions Center was illuminated in a patriotic display (left) during the 1991 Gulf War. The building displayed the Olympic torch and rings (right) during the 1996 Summer Olympic Games.
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $145 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,400 banking offices and 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.