Category: Financial Wellness

A New Year Can Mean But One Thing: It’s Time to Get Fiscal

Regions rolls out Financial Fitness Fridays throughout the month of January to help Regions customers and associates with managing money.

Who’s ready to get fiscally fit?

January is a time for a new focus, and most people work on getting physically fit with the turn of the calendar. Regions is encouraging its customers and associates to also get financially fit in 2016. This January, Regions is hosting 350 in-branch financial fitness events and providing practical tips and guidance as part of the company’s fourth annual Regions Financial Fitness Fridays initiative.

“Our goal is to help more people develop the essential skills of setting a budget, building their savings, planning for retirement and more,” said Carol Clarke, manager of the Regions Financial Education Institute. “Financial education can lead to improved outcomes when it’s timely and relevant. But we see that, many times, people may be reluctant to reach out for assistance. We’ve developed Financial Fitness Fridays to offer advice, guidance and education in a welcoming, informative environment. And our online, social media and video components will help us reach more people by placing this information in the palm of their hand whenever it’s convenient for them.”

Regions will host financial seminars for consumers and small businesses, as well as reprising fun and informative videos outlining financial workouts. For tips and advice, check into regularly. Regions is also helping associates improve their financial acumen in 2015 through a campaign on the company intranet.

Financial Fitness Fridays campaign for customers lasts one month. However, the bank’s commitment to financial education is year-round. Some examples of past events:

  • More than 59,000 “Regions at Work” financial education presentations were delivered to various audiences throughout the communities served by Regions from January through November 2015.
  • Regions’ Online Financial Learning Center, powered by the EverFi education technology company, had nearly 6,100 new users enrolled during the 2014 – 2015 academic year, an increase of 26 percent compared to the previous year.
  • Regions worked with the University of Mississippi (Ole Miss) to develop an innovative collegiate financial education curriculum for student athletes. The curriculum can serve as a model for similar programs serving students at a variety of educational institutions.
  • As the official bank of the Southeastern Conference, Regions supported additional financial education outreach for athletes at Ole Miss, as well as athletes from the University of Alabama, the University of Florida, the University of Missouri and Mississippi State University. Additional outreach is planned in 2016.
  • Regions maintains corporate-level sponsorships for several Historically Black Colleges and Universities (HBCUs) with a focus on financial education opportunities. The HBCUs include Alabama State University, Alabama A&M University, Clark Atlanta University, Florida A&M University, Jackson State University, Morehouse College and Tennessee State University.
  • Over 300 new pieces of “Insights” financial advice, guidance and education content were developed for in 2015. The material is available to anyone, regardless of whether the user has an account with Regions.
  • Regions developed 16 Regions Financial Fundamentals seminars in English and Spanish.