A one-woman show.
A self-made center of influence.
A passionate producer.
All entrepreneurial women making an impact on others in some capacity. All leaders of a Good Company, doing great things.
While the contributions of all women are celebrated annually throughout the month of March, it can also be seen every day in the accomplishments of entrepreneurs such as Tanya Justice, Edilene “Etti” Johansson and Vitina Feo. Justice, Johansson and Feo are the heads of women-owned businesses.
Digital Justice for All
When faced with a broken computer, Justice had a choice: pay up to get someone else to fix it or figure out how to mend it on her own. She chose the latter, and the rest of her entrepreneurial story was written from there.
Though she was working in another field, Justice knew the demand for computer repair services was high and saw the need for options firsthand as friends and family asked for her help. She would go on to get a degree in IT services and become certified.
Justice eventually founded her Good Company, Justice for Computers.
“I love my clients the most,” Justice said. “When they come to me, not only are they going to get a repair or a service on their computer, but I’ll say ‘can you spend an extra 5, 10, 15 minutes?’ and they love that I take that extra time and the interactions to learn people.”
Sowing Seeds so Others Grow
Inspired by her father and motivated by her struggles, Johansson became a business owner who would grow to help other business owners.
A native of Sao Paolo, Johansson moved to the United States at 22 years old. She worked for an accounting firm as a receptionist while learning English after hours. After a while, she also took on learning accounting. Her efforts would eventually pay off.
When the owners of the accounting firm decided to divide up the company, part of it went to Johansson, and her foray into entrepreneurship began.
Over the years, Johansson grew her firm’s focus from accounting and payroll services into a full business consultancy. Learning new areas to help her clients as she went, her Good Company is Buena Vista Business Consulting.
“Our concept is one-stop and you can get the assistance that you need to succeed,” Johansson explained. “The goal is to get people out of the struggle. I never see a business just as a number or as a customer.”
Helping People Eat Healthier is a Growth Business
Growing up in Sicily around family that has produced extra virgin olive oil for generations, Feo’s progression into EVOO CEO seemed natural. But it wasn’t the initial plan.
After moving to the United States, Feo would find herself in an unexpected position. Her cousin back in Sicily asked if she would carry on the family tradition of selling olive oil produced by olives grown on the family farm. A product she knew and loved. But one she never expected to sell, let alone in another country.
Her love for bringing people around the table to enjoy a hearty and healthy meal prevailed, so she took the leap of faith. Her Good Company, Papa Vince, was born from there.
It’s paid off.
“The part of this business I really enjoy is we can make a difference in people’s life by bringing an EVOO that actually delivers the benefits they expect,” Feo said. “I’m giving people an opportunity to get around the table and have fellowship, and it’s just an opportunity to restore family time.”
In Good Company
Justice, Johannson and Feo are in good company when it comes to being in business. The U.S. alone boasts more than 12 million women-owned businesses. And there are plenty more that have been highlighted that you can check out from the Good Company series.
Additional Good Company features owned or operated by women: