ST. PETERSBURG, Fla. – Dec. 7, 2023 – Regions Bank on Thursday announced the appointment of longtime consumer and commercial banking professional Tricia Johnson as the company’s market executive for St. Petersburg, Clearwater and surrounding communities. Johnson succeeds Tina Gilmore, who was recently named as Regions’ Consumer Banking Executive for the Greater Gulf Coast.
Johnson’s banking experience began in Illinois in 1989, advancing through branch management, regional manager and mortgage consultant roles before joining Regions in Peoria in 2014. She oversaw 19 Regions branches in central Illinois and Iowa before moving to Florida two years ago to manage the bank’s Nature Coast market. In January, Johnson became Senior Vice President and Consumer Banking Manager covering the St. Petersburg–Clearwater market.
“In St. Petersburg, Clearwater, and throughout the Tampa Bay region, we have a tremendous opportunity to build on our growth and introduce more consumers and businesses to the superior customer experience we provide at Regions,” said John Turner, President and CEO of Regions Financial Corp. “Tricia Johnson is the ideal leader to coordinate our efforts across Pinellas County. Together with April Grajales in Tampa and Earnest Wilks south of the bay, we have a proven local leadership team that will build on our legacy of helping clients accomplish their financial goals. At the same time, we will continue our proud history of community engagement in ways that further support and enhance the quality of life in this rapidly growing market.”
“Tricia Johnson is the ideal leader to coordinate our efforts across Pinellas County. Together with April Grajales in Tampa and Earnest Wilks south of the bay, we have a proven local leadership team that will build on our legacy of helping clients accomplish their financial goals.”
As market executive, Johnson will manage the bank’s comprehensive Regions360 approach to identifying and meeting customers’ unique banking needs, with the St. Petersburg–Clearwater team already ranking as a Regions360 top performer across the company. Johnson partners with Regions colleagues in Consumer Banking, Commercial Banking, Mortgage Banking, Wealth Management, and other functions to deliver holistic financial solutions that are custom tailored for clients’ individual goals.
“We have tremendous growth happening in Pinellas County. The St. Petersburg–Clearwater market is truly a gem where people want to live and work,” Johnson said. “Regions Bank has made several investments in this market, including modernized branch locations that are designed with today’s customers in mind. As this area welcomes new residents and local businesses build on their success, we are here to help them manage and grow their finances with services that make banking simpler, more intuitive, and more effective.”
In her leadership role, Johnson will also oversee Regions’ strategy for community engagement in Pinellas County, encompassing the bank’s focus on Economic and Community Development, Education and Workforce Readiness, and Financial Wellness initiatives. A strong advocate for youth programs, Johnson’s career-long support of the Girl Scouts of America continues with the Girl Scouts of West Central Florida, where she serves on the Properties Committee and recently led a contingent of Regions volunteers to refurbish camp properties in Palm Harbor.
Johnson’s passion also lies in financial literacy for youth and adults.
“Upwards of 40% of all workers have a struggle with finances that impacts their focus and efficiency at work,” she said. “We are proactive each week with my leadership team, going out and working with businesses to help their employees improve their financial literacy, whether it’s their credit score, their savings for the future, or routine budgeting.”
Johnson also serves on the St Pete. Chamber Governance Board, volunteers with United Way, and is a member of Regions Bank’s Tampa Bay DEI Network.
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $154 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,250 banking offices and more than 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.