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photo of James Salter and inside of regions Branch
Category: News

Customer Focus. Community Commitment. Regions Bank Names James Salter as Auburn-Opelika Market Executive

Experienced banker to build on Regions’ competitive service and strategic community support in Auburn, Opelika and across Lee County.

By Jennifer Elmore | November 29, 2021

AUBURN, Ala. – Nov. 29, 2021 – Regions Bank on Monday announced James Salter has joined the bank and will serve as market executive and Commercial Banking relationship manager in Auburn, Opelika and surrounding communities.

Salter will deliver financial insights and solutions to business clients ranging from small companies to major employers across the area. In addition, he will work with leaders from Regions’ various business groups to help their teams deliver Regions360, the bank’s comprehensive approach to meeting customers’ needs. Through Regions360, bankers get to know the unique needs of clients and collaborate with colleagues in Consumer Banking, Commercial Banking, Mortgage Banking, Wealth Management, and other teams to develop holistic financial solutions.

Further, Salter will work with colleagues and community members to identify opportunities for the bank to advance community engagement in the area. Regions’ community engagement strategy prioritizes investments and volunteerism in three key areas: financial wellness; education and workforce readiness; and economic and community development.

“The Auburn-Opelika community has built a reputation for a strong quality of life supported by a growing economy and incredible education opportunities. Regions Bank is proud to be part of the growth of this area, and James Salter’s local experience and community insights make him the ideal leader to guide the collaboration of our teams,” said John Turner, President and CEO of Regions Financial Corp. “James’ commitment to a positive customer experience goes hand-in-hand with our vision for deepening client relationships and reaching new clients through our unique blend of personal service, financial insights, technology solutions and more. We look forward to building on our momentum in serving clients and community members across Lee County.”

James’ commitment to a positive customer experience goes hand-in-hand with our vision for deepening client relationships and reaching new clients through our unique blend of personal service, financial insights, technology solutions and more. We look forward to building on our momentum in serving clients and community members across Lee County.
John Turner

Salter graduated from Auburn University with a Bachelor of Science in Finance. He earned his Master of Business Administration from Auburn in 2014 and began his banking career with Heritage Bank of the South in Valdosta, Georgia, and later moved to Auburn to serve as a business banker and electronic banking manager for the financial institution. Salter worked at Renasant Bank and Auburn Bank before joining Regions.

Active in the community, Salter serves on the board of directors for Youth on Course and serves as chapter advisor for Kappa Alpha Order fraternity at Auburn University. He previously served on the board of directors for the Auburn Chamber of Commerce and is a former loaned executive to United Way of Lee County. Salter and his family are active members of Auburn First United Methodist Church.

“Regions Bank has made significant investments in its capabilities, resources and talent in recent years, and that, in turn, helps our clients and communities across Lee County reach more of their financial goals,” Salter said. “The company’s values and culture encourage our team to collaborate and innovate while always keeping the needs of our customers and communities in clear focus. Our clients in Auburn are making important investments in the area’s growth, and I am honored to work alongside my colleagues to provide financial guidance and solutions to support them every step of the way.”

 

About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $156 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates more than 1,300 banking offices and approximately 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.

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