To do well. To prosper. To thrive. At Regions, we want our customers to succeed in reaching their financial goals. We want our communities to be vibrant and healthy. We also believe in offering a workplace where all can succeed. And we want those who work for us to invest in and build rewarding, long-term careers at Regions.
That’s why we’re a welcoming business, a place where all associates and customers are valued and respected. We believe it’s the right way to serve and support each other. We believe, and have seen, that it leads to better outcomes for all.
Regions’ Mission:
To achieve superior economic value for our shareholders over time by making life better for our customers, associates, and communities while creating shared value as we help them meet their financial goals and aspirations.
Our company’s Mission to Make Life Better for the people and places we serve is aligned with our Core Values, including Put People First and Do What is Right. Our approach is custom-tailored to the unique needs of our associates. We have charted our own course based on the stakeholders of Regions, including our customers, our workforce, our nonprofit community partners and our shareholders.
At the heart of our commitment are these concepts:
- We believe in helping people thrive and are committed to offering a place of business where all customers are welcome.
- Through a focus on what we call “shared value,” we believe when banking is done well, all stakeholders benefit. Our business results are proof of the power of shared value as we continue to generate strong financial performance and solid shareholder returns.
- Our Core Values are our North Star, serving as the underpinning of everything we do.
- As part of the nation’s financial services system, we take seriously our responsibility to provide essential financial services across the communities we serve.
- We believe the values that guide us – and the shared value we seek to create for all stakeholders – is properly, effectively and fairly reflected in our policies and procedures.
Regions’ Core Values:
- Do what is right
- Put people first
- Focus on the consumer
- Reach higher
- Enjoy life
Recognizing we are strongest when we are united as a team, Regions fosters an environment of mutual respect toward our associates and those we serve, with three pillars as guides through our Office of Inclusion, Belonging and Impact.
These three pillars are:
- Inclusion: We are a place where all are welcome. We leverage the experiences, knowledge, unique strengths, and talents of our associates. This enables us to deliver the highest-quality financial services for our customers and provide valuable support to our banking communities.
- Belonging: We provide a collaborative work environment. Associates can confidently share perspectives and experiences to help us better identify with and support the vast needs of our customers and stakeholders. Through this collaboration, we recognize where banking and financial services can benefit more people throughout the markets we serve.
- Impact: We connect with, serve alongside, and learn from each other. Internally, this supports our strong workplace culture. Externally, this is seen through the lens of our community volunteerism. And, together, this enables us to operate more effectively as a business while having a positive impact in our markets and communities.
Banking as an industry is always changing. There is new technology. There are more opportunities. There are many ways we can draw from our business and financial experience to help our communities prosper while our colleagues continue to grow. And ultimately, that’s what this is all about – taking a more intentional approach toward giving people a place to indeed do well, prosper … and thrive.