DELRAY BEACH, Fla. – Dec. 13, 2023 – Regions Bank on Friday announced its latest investment in South Florida by unveiling its new branch in Delray Beach. With state-of-the-art technology and a design built around personal service from local bankers, this location offers an upgraded level of convenience and financial solutions. As part of Regions’ commitment to the community, a donation was also made to a local nonprofit that supports entrepreneurs.
A ribbon cutting was held at the branch at 4760 West Atlantic Ave. The new location is replacing Regions’ former branch at 650 North Congress Ave. Approximately two miles away, the new Delray Beach branch has better visibility and easier access for clients. The real enhancements are seen inside.
The new design combines the latest technology with that personalized level of service, delivering a better customer experience and better results for the people and businesses we serve.Kelley Brown, market executive for Regions Bank
“Our beautiful new branch promises to redefine how customers experience banking, offering a seamless blend of tradition and innovation,” said Kelley Brown, market executive for Regions Bank in Palm Beach and Broward counties. “We’re helping more people build financial confidence through advice and guidance from bankers who are in tune with the needs of our customers. The new design combines the latest technology with that personalized level of service, delivering a better customer experience and better results for the people and businesses we serve.”
The changes are apparent the moment a customer arrives. Gone is the traditional teller line where people had to wait to be called up for service. Customers will no longer have to fill out deposit slips or be referred from one banker to another for certain services. Instead, the new approach is built around personalized service starting with a greeting from an experienced banker as soon as the customer comes in.
This advanced approach to personal service is known as Regions Greenprint®. Through one-on-one Greenprint conversations, Regions’ bankers listen to the needs, goals and questions of customers. Regions then helps those customers create a tailored roadmap toward reaching their goals through recommended next steps. This approach to service is based on how today’s customers increasingly view the branch space; simple transactions can often be handled through the Regions Mobile App, Online Banking or ATMs. The branch, though, is where people are turning for one-on-one, face-to-face guidance.
The upgrades allow us to go beyond helping with simple transactions, also providing more in-depth services to foster a deeper, more meaningful conversation about our customers’ future and financial well-being.Earl Connell, Regions Consumer Banking Executive
New technological upgrades include an instant-issue debit card printer, customer Wi-Fi in the branch, and self-service safe deposit boxes with biometric access to provide easier, more secure access.
“We are thrilled to welcome our customers to our new branch. The space is more inviting from the outside and more efficient on the inside. We are now able to further introduce our clients to the Regions Greenprint service offering, which truly sets us apart,” said Regions Consumer Banking Executive Earl Connell. “The upgrades allow us to go beyond helping with simple transactions, also providing more in-depth services to foster a deeper, more meaningful conversation about our customers’ future and financial well-being.”
Community partners including the Delray Beach Chamber of Commerce were at the ribbon cutting. Regions Bank also held a check presentation for The TED Center. A $5,000 grant was given to the South Florida nonprofit. The organization supports the successful development of entrepreneurs, small companies, and start-up businesses.
Regions volunteers also passed out lunch to the healthcare staff at Delray Medical Center and dropped off 50 teddy bears for patients.
The grand opening ceremony took place during Regions’ South Florida Celebration Week.
The five-day event included giving more than $18,000 in donations to additional community partners around South Florida that create and support more inclusive prosperity.
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $157 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,250 banking offices and more than 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.
