Founded in 2010, Team Red, White & Blue (RWB) began with the vision to connect veterans to their communities, using physical and social activities. We took some actionable lessons early on and refined our chapter-based model in 2012 to include tracking membership, and we have had significant membership, chapter and event growth since. From 2012-2014, Team RWB grew from 10,000 to approximately 45,000 members and 60 chapter locations. Between 2014 and 2015, we grew to 95,000 members and 175 chapters. We have seen continued growth since then and started 2019 with 155,000 members.
Team RWB’s mission is to enrich the lives of America’s veterans by connecting them to their community through physical fitness and social activities. With more than 150,000 members operating in 200 communities, Team RWB provides veterans the opportunity to develop authentic relationships through these shared activities. Such new or strengthened social relations support better mental health by mitigating challenges resulting from a lack of connection and facilitating newly transitioned veterans into socially supportive communities to prevent isolation. Many veterans slide into unhealthy habits after separating from military service, due to missing the sense of camaraderie and teamwork enjoyed while on active duty.
Our Chapter and Community Program (CCP) hosts consistent, weekly fitness activities (running, biking, yoga, functional fitness, team sports, etc.), monthly social events, and participate in volunteer service projects together. A veteran can rely on these regular events to provide them the opportunity to avoid isolation, join other veterans to challenge themselves physically, and gain a sense of accountability within one another when participating in these activities with other Team RWB members. These research-based activities are the core of Team RWB’s mission and are led by nearly 2,000 volunteer leaders around the country, every day.
What Would You Do with $5,000 and a Day of Service?
Team RWB would use this generous contribution to conduct a volunteer service project with a community partner in the Baton Rouge or New Orleans area, and host a social afterward for our organizations and community members to come together and build camaraderie and familiarity with one another.