Skip to Main Content
Doing More Today
  • News
  • Community
    • Associates in Action
    • Community Engagement
    • Small Business
    • Economic Development
  • Insights & Innovation
    • Economic Commentary
    • Insights
    • Innovation
  • Financial Wellness
    • Financial Wellness
    • Fraud Prevention
  • See the Good
    • Culture
    • Good Company
    • Good Towns
    • Good Pets
    • Ecards
    • Recipes
    • Riding Forward
    • The Extra Mile
Subscribe Now
Regions Bank

Regions Bank: Doing More Today: Good stories. Better insights. More possibilities.

Share
Share on Facebook
Share on X
Share on LinkedIn
Share via Email
Subscribe
Andy Hernandez and John Turner
Category: Innovation

Strengthening Customer Relationships Through Digital Banking

Regions leaders discuss digital banking growth and how a growing segment of customers are redefining what a banking relationship means.

By Kyndle Huey | June 10, 2021

Customers today have more choices than ever on how they interact with Regions – in the branch, over the phone, or through digital platforms such as online banking and the mobile app. And at an increasing pace, customers are turning to digital banking. In fact, Regions’ mobile app saw 9% growth last year while person-to-person payments originating through digital banking increased a staggering 142%.

While much of the growth in digital banking was fueled by the pandemic, the increased level of usage of these platforms is sustainable, even as individuals return to a “new normal” way of life.

“We have a growing relevant, important segment of our customer base that expects – and in many cases demands – the speed, ease of use, convenience, and security that’s uniquely offered by digital solutions and platforms,” states Andy Hernandez, Chief Digital Officer at Regions.

That segment is redefining what a relationship with the bank looks like.

While the traditional banking relationship has been thought of as in-person interactions between a banker and customer, a new definition is emerging that is centered around recognizing that customers want choice in how they interact with Regions, and that choice includes modern digital banking options.

“There’s now a direct correlation with digital technologies and digital solutions that’s relevant to how they [customers] define what a relationship with the bank means,” states Hernandez.

The challenge to strengthen the customer relationship through digital banking is fueling innovation in digital channels. For example, the bank is developing on a state-of-the-art, intuitive digital money management tool to help customers take control of their financial health. This new tool will help customers budget, manage debt, and set financial goals. According to Hernandez, “Things that are best bankers do in person or over the phone, we’re going to be able to do that digitally.”

Additionally, customers can expect continuous improvements in digital banking, including updates and additions to online banking and the mobile app. It’s all part of Regions’ commitment to make banking easier for our customers.

Share
Share on Facebook
Share on X
Share on LinkedIn
Share via Email
Subscribe

Trending Articles

  • 1.

    5 Smart Habits for a Safer Digital Life

  • 2.

    Character. Commitment. Results: American Banker Again Ranks Regions’ Reputation High Among Industry Peers

  • 3.

    The Extra Mile: The Gift of Life

  • 4.

    ‘False Alarm, Real Scam’

  • 5.

    4 Steps to Avoid Fake CAPTCHA Scams

Related Articles

Regions Bank associates volunteering to help fight hunger with food...
Category: Community Engagement

Neighbors Helping Neighbors: Regions Helps Fight Hunger

Regions Extra SEC Stories
Category: Culture

Introducing Regions Extra: SEC Stories

Sydney Johnson, a Treasury Management relationship manager at Regions Bank.
Category: Innovation

From Intern to Innovator: Finding the Perfect Role at Regions

Illustration includes all the disability icons.
Category: Culture

Celebrating Value and Talent

Regions Mobile Banking app.
Category: News

Regions Bank Unveils Mobile App Enhancements, More Innovations on the Way

Regions associates at the volunteer events.
Category: Community Engagement

Regions Associates Lead by Example to Truly Make a Difference

  • For NIL Money, Here’s the Playbook
  • Dunn Companies: Building Birmingham (and Beyond) for 130-plus Years
  • Regions Jumpstarts Careers through its Emerging Talent Program
  • The Extra Mile: The Gift of Life
Regions.com | About Regions | Investor Relations | Privacy & Security | Website Terms of Use | Contact Regions | Careers at Regions
© 2025 Regions Bank Member FDIC |
All Rights Reserved | Member FDIC | Equal Housing Lender | Online Privacy