KNOXVILLE, Tenn. – Feb. 5, 2026 – One Knoxville Sporting Club and Regions Bank on Thursday publicly announced a landmark, multi‑year partnership—one that places the bank at the center of the soccer club’s competitive, community, and commercial future.
But the very first people to learn the news were a group of Regions leaders and associates in Knoxville. On Wednesday evening, during an officers’ meeting at Covenant Health Park, they were given an early look at the announcement before it was shared with the public.
As the meeting concluded around 4:30 p.m., Knoxville Market Executive Rob Stivers emphasized Regions’ ongoing commitment to deepening its ties to the Knoxville community. Then he invited the group to step onto the stadium concourse lounge, where he said, “I can show you better than I can tell you.”
Outside, the Jumbotron illuminated with a surprise video:
Regions is not only placing its brand at the heart of everything we do on the pitch, but also aligning with our long-term vision to grow the game, invest in youth, and strengthen Knoxville’s business and civic community off the pitch.Amir Rabiei, VP of Partnerships, One Knoxville SC
The group became the first to learn about the most significant commercial partnership in One Knox’s history—hours ahead of Thursday’s public announcement.
One Knox players then revealed the new 2026 jersey, including a personalized version held by Stivers.
“This partnership with Regions Bank is transformational for our Club,” said Amir Rabiei, VP of Partnerships, One Knoxville SC. “Regions is not only placing its brand at the heart of everything we do on the pitch, but also aligning with our long-term vision to grow the game, invest in youth, and strengthen Knoxville’s business and civic community off the pitch.”
For Regions, the partnership reflects a shared commitment to community growth and connection.
“At Regions Bank, we believe in building stronger communities by supporting opportunities that bring people together,” Stivers said. “Our work with One Knoxville Sporting Club reflects Regions’ commitment to Knoxville’s growth, its vibrant culture, and our shared passion for teamwork and excellence.”
Beginning in 2026, Regions will appear on the club’s first‑team jerseys, followed by becoming the Title and Presenting Partner of One Knoxville’s Youth Club in 2027. The partnership also includes presenting sponsorship of the One Knox Business Alliance and support for the club’s World Cup fan activations.
Together, Regions Bank and One Knoxville SC are committing to something long-term and community‑driven—helping Knoxville rise to its next level – through the game of soccer.
Our work with One Knoxville Sporting Club reflects Regions’ commitment to Knoxville’s growth, its vibrant culture, and our shared passion for teamwork and excellence. Rob Stivers, Knoxville Market Executive
About One Knoxville Soccer Club
One Knoxville Sporting Club is a professional soccer team proudly representing the vibrant community of Knoxville, Tennessee. Competing in USL League One, One Knox is committed to excellence on the field and changing lives through soccer off it. Through dynamic partnerships, community-driven initiatives, and a passion for the sport, the club fosters a deep connection with fans and supports the growth of soccer across East Tennessee. For more information, visit www.OneKnoxSC.com and follow us on social media @OneKnoxSC.
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $160 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,250 banking offices and more than 1,750 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.