TRI-CITIES, Tenn. – Sept. 19, 2023 – Regions Bank on Tuesday announced the appointment of longtime Tri-Cities banker Don Kieffer to serve as market executive for the company in Bristol, Johnson City, Kingsport, and surrounding communities.
Kieffer – a 20–year financial services veteran – held multiple banking roles in Upstate New York before joining Regions as a branch manager in Bristol in 2014. He also managed Regions branches in Kingsport and Jefferson City before becoming a Commercial Banking relationship manager for Regions in 2021.
In his Commercial Banking role, Kieffer delivers financial advice, guidance and services to business clients ranging from small companies to major employers. As market executive, Kieffer adds the responsibility of leading the local delivery of Regions360, the bank’s team-based approach to service. Through Regions360, colleagues from Regions’ Commercial Banking, Consumer Banking, Mortgage Banking, and Wealth Management divisions work as one united team to leverage their experience and develop comprehensive solutions designed to better meet customers’ needs.
Don’s proven leadership, combined with his history of meaningful outreach to under-resourced members of the community, make him an ideal market executive.
John Turner, President and CEO of Regions Financial Corp.
“Don Kieffer sets a high standard by seeking opportunities to meet people and business owners where they are and successfully connecting them to the top-rate, tailor-made financial services delivered by local Regions bankers,” said John Turner, President and CEO of Regions Financial Corp. “Don’s proven leadership, combined with his history of meaningful outreach to under-resourced members of the community, make him an ideal market executive. His insights and enthusiasm will benefit the broader Regions Tri-Cities team and our local customer base.”
Kieffer’s leadership role will also include working with colleagues and community members to identify opportunities for Regions to advance community involvement in the Tri-Cities. The bank’s community engagement strategy prioritizes investments and volunteerism in three key areas:
- Supporting education and workforce readiness
- Advancing economic and community development
- And creating greater financial wellness.
That third priority strikes a strong chord for Kieffer, who serves as a board member for Junior Achievement of Tri-Cities. He plans to help his Regions colleagues find more ways to collaborate with the nonprofit that teaches money basics to children in grades kindergarten through 12.
“There’s a spot in my heart that wants to make sure every child has an opportunity to be able to get a good start, and that begins with sound financial education,” Kieffer said. “I think the more involved we are with them and let them know we’re here for them, the better prepared they will be.”
Kieffer has also volunteered with local military service organizations. Before becoming a banker, he spent eight years in the U.S. Marine Corps as a cold-weather mountain warfare specialist. Over time, he developed a deep personal appreciation for mountain scenery and settings. He and his family were eager to move to the mountains of East Tennessee in 2014 as Kieffer grew his financial services career.
“The East Tennessee mountains feel like home to me,” said Kieffer. “I’m happy to live here, honored to serve here, and I aim to make a difference here in my new role.”
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $156 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates more than 1,250 banking offices and more than 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.