Ronnie Pierce

Ronnie Pierce

Category: News

Regions Bank Celebrates Customer’s Dream Home, Shares Financial Tools and Resources for Prospective Homebuyers

Celebration of National Homeownership Month highlights cost-free advice and guidance available for people considering a new home purchase

BIRMINGHAM, Ala. – In celebration of National Homeownership Month in June, Regions Bank is saying “Welcome Home” by sharing financial advice, guidance and education for prospective homebuyers as well as by highlighting the powerful story of a first-time homebuyer – a Vietnam veteran who turned to Regions for help in purchasing a home he’d admired for decades.

Ronnie Pierce grew up in Dyersburg, Tenn., where he often rode by a brick house on a tree-lined street. The home had captured his eyes many times. He wondered what it would be like to own the home himself.

When he was 18, Pierce was drafted to fight in the Vietnam War. He left Dyersburg facing an uncertain future. He was injured during his service. But he continued on his mission, his body still bearing the scars of wounds he suffered during the war.

Pierce dreamed of returning to Dyersburg. Eventually, he made it back to his hometown. And over the years, he continued to look at that same brick house on the tree-lined street and thought about living there some day.

His wife, Annie, had also noticed the house. And today, the Pierces are back on that tree-lined street, now living in the home they had admired for years. They turned to Regions Mortgage Banker Scotty Mayfield to help make their dream a reality.

“He treated me like I felt I should be treated,” Ronnie Pierce said. “He didn’t treat me like I was a number… And he seemed to have understood my needs and what I wanted.”

“When we drove up in the yard, we got out, we come in – it was like this was home for me. It was magic,” Annie Pierce said.

“To see them be so proud of their home really added something special to that process – not only getting to help him do his V.A. loan, but also to see him living in his dream home was amazing,” Mayfield added.

The Pierces’ story is further illustrated in this video on the Regions Financial YouTube page. And their story is only the beginning of Regions’ celebration of National Homeownership Month.

Throughout the month, Regions will highlight advice and guidance both online and in-person to help customers make informed decisions about credit, savings, buying a home and more. Regions also offers a variety of mortgage products to help people and families choose a mortgage that meets their individual needs.

Information and insights will be shared on, through the @RegionsBank Twitter handle and in Regions Bank branch locations.

“For many people, owning a home is the American dream,” said Logan Pichel, head of Consumer Lending for Regions Bank. “At Regions, we want to make sure our customers have the tools and resources available to make that dream become a reality.”

Regions Bank is a member FDIC and an Equal Housing Lender. Ronnie and Annie Pierce are actual customers of Regions Bank and were told they might appear in a promotional video.