Skip to Main Content
Doing More Today
  • News
  • Community
    • Associates in Action
    • Community Engagement
    • Small Business
    • Economic Development
  • Insights & Innovation
    • Economic Commentary
    • Insights
    • Innovation
  • Financial Wellness
    • Financial Wellness
    • Fraud Prevention
  • See the Good
    • Culture
    • Good Company
    • Good Towns
    • Good Pets
    • Ecards
    • Recipes
    • Riding Forward
    • The Extra Mile
Subscribe Now
Regions Bank

Regions Bank: Doing More Today: Good stories. Better insights. More possibilities.

Share
Share on Facebook
Share on X
Share on LinkedIn
Share via Email
Subscribe
Regions Frontline First
Category: News

Frontline First: Regions Celebrates Its Own Heroes

The past 18-plus months have been challenging for all of us. But Regions Bank’s branch associates have been on the front lines, serving our customers in person every day.

By Loren Spiller | October 5, 2021

Regions has its very own frontline superheroes. They might not wear capes or even stethoscopes, but they have been the face of Regions, continuing to serve our customers and communities throughout the pandemic.

That’s why Regions created Frontline First week – a time to thank these frontline heroes for keeping our branches open. Frontline First literally put branch associates “first in line” for recognition of their commitment to meeting the financial needs of our customers and communities.

To celebrate, teammates from outside of the branch network worked together behind the scenes to ensure more than 1,350 shiny green envelopes were packed with care to be shipped to each branch in the Regions footprint.

“We were thrilled to be able to help recognize the associates in our branches for their work throughout the pandemic,” said Valerie Ramsbacher, Regions Corporate Communications program manager. “Each green envelope was packed by fellow associates who want to honor the service of our frontline heroes. Thanks to teamwork from across the bank, we were able to make life better for our branches and share a token of our appreciation for their commitment.”

Each envelope contained gifts – from Frontline Hero stickers to wear at work to gift cards and vouchers for extra time off – to make frontline associates feel appreciated. And of course, branches enjoyed special food throughout the week as well, from coffee and breakfast treats to lunch ordered from local restaurants, many of which are also customers.

“It’s hard to express how appreciative we were to be recognized,” said Bob Lorelli, Regions Bank branch manager in Selma, Alabama. “In addition to all the challenges of COVID, our branch was recently re-designed, and we have seen a lot of change in our local community, as well. We’ve stayed focused on our customers through it all, and have seen them benefit from new technology in our branch as we have worked to meet their needs during the pandemic. We have been using the phrase ‘We Are Selma’ to let everyone know we are ‘all in’ on helping improve the lives of everyone in our community.”

Lorelli said seeing his team recognized for its passion to serve customers “has been incredible. Having our leaders celebrate our achievements during Frontline First is something we will never forget. It has inspired all of us to continue to reach higher in everything we do.”

Regions thanks branch associates for being there for our customers every day. You are true frontline heroes.

Share
Share on Facebook
Share on X
Share on LinkedIn
Share via Email
Subscribe

Trending Articles

  • 1.

    Character. Commitment. Results: American Banker Again Ranks Regions’ Reputation High Among Industry Peers

  • 2.

    ‘False Alarm, Real Scam’

  • 3.

    Leadership. Strategy. Success: Regions Bank’s Kate Danella Honored Among the Most Powerful Women in Banking

  • 4.

    #PracticeSafeChecks

  • 5.

    In the Limelight: Elizabeth Winter

Related Articles

Category: Community Engagement

The Warmth of a New Coat

Photo collage featuring Jared Witte on a ladder while painting...
Category: News

In the Limelight: Elizabeth Winter

Elizabeth Winter, Regions Bank Wealth Advisor and Market Executive for...
Category: The Extra Mile

The Extra Mile: Melissa Williams

Melissa Williams, the Branch Administration Specialist for Regions Bank’s Middle...
Exterior photo of Regions Center.
Category: News

Regions Financial Corp. Declares Quarterly Common and Preferred Stock Dividends

Collage containing a volunteer group photo and a photo of...
Category: Community Engagement

Why We Unite: Because Together We Can Help Students Succeed

Regions Center in Birmingham, Alabama.
Category: News

Regions Reports Solid Third Quarter Results, New Records in Wealth and Capital Markets Performance

Elizabeth Winter, Regions Bank Wealth Advisor and Market Executive for...
Category: News

In the Limelight: Elizabeth Winter

Regions.com | About Regions | Investor Relations | Privacy & Security | Website Terms of Use | Contact Regions | Careers at Regions
© 2025 Regions Bank Member FDIC |
All Rights Reserved | Member FDIC | Equal Housing Lender | Online Privacy