A new year has arrived and it means just one thing: it’s time to get fit.

Regions is encouraging customers and associates to become financially fit in 2015. Throughout the month of January, Regions is hosting more than 350 in-branch financial fitness events and providing practical tips and guidance as part of the company’s third annual Regions Financial Fitness Fridays initiative.

“We know that sound financial management is foundational to the overall wellbeing of individuals, families and communities,” said Carol Clarke, manager of the Regions Financial Education Institute. “As the new year begins, people often resolve to improve their physical health. Through Regions Financial Fitness Fridays, we are encouraging everyone to develop healthy financial habits as well such as saving, paying off debt and planning for retirement.”

In addition to hosting financial seminars for consumers and small businesses, Regions is rolling out a fun and informative video series outlining financial workouts of the week on topics including planning, savings, tax preparation and retirement. The videos will be available on regionsbanknews.com and the Regions Financial YouTube channel. These videos will also air in select Regions branches throughout January. Regions is also helping associates improve their financial acumen in 2015 through a series of financial fitness quizzes, tips and articles on the company intranet.

While Regions Financial Fitness Fridays lasts one month, the bank’s commitment to financial education is year-round. Some examples:

  • Regions delivered more than 38,000 free financial seminars at businesses and schools in 2014 through the company’s Regions At Work program.
  • Regions provides free online financial education courses to students and Regions customers and associates, through the Regions Bank Financial Learning Center. In 2014, nearly 9,000 high school and college students registered and participated in online courses presented by Regions through the company’s agreement with Everfi. Also, the Adult [email protected] program included participation by more than 4,500 Regions customers and associates in 2014.
  • New Orleans Saints running back Mark Ingram and Alabama State Treasurer Young Boozer teamed with Regions and Visa for a game of Financial Football at an Alabama high school. Also, Regions and Visa partnered with former NFL cornerback Ken Lucas and Mississippi State Treasurer Lynn Fitch to bring the game to Jackson, Miss.-area students at the Mississippi State Capitol.
  • Regions, EverFi and Judge Glenda Hatchett honored more than 150 Atlanta high school students for their participation in the Regions Financial Scholars Program.
  • Once again, the company-wide commitment to providing financial advice, guidance and education includes the My GreenGuide online financial resource center to help people save, plan and make smarter financial decisions. My GreenGuide is available at regions.com/mygreenguide and features tips, advice, articles and calculators on a variety of financial topics.

In addition to events such as Regions Financial Fitness Fridays and tools such as My GreenGuide, Regions Bank works closely with community partners and nonprofit organizations to provide financial education resources to students and adults. Organizations interested in taking advantage of complimentary financial education programs are encouraged to visit any Regions branch or make an appointment on regions.com.