TYLER, Texas – March 5, 2025 – Regions Bank on Wednesday formally unveiled its latest investments in East Texas as the bank builds on its legacy of service to downtown Tyler and surrounding communities. Those investments include:
- A new branch-banking space for consumers and small-business owners at the base of the downtown Tyler Regions Bank tower
- Technology capabilities allowing customers to create a personalized roadmap for their specific financial goals
- Modernized office spaces in the Regions tower for specialty bankers from Regions’ Corporate and Commercial Banking teams and Wealth Management division.
- These investments complement Regions’ existing remote drive-through branch around the corner on Locust Street, which will remain open.
“As Regions builds on its growth in Texas, we’re not just focused on cities like Dallas and Houston. We’re also leaning into vibrant communities like Tyler, where we have deep roots, longtime clients, and a compelling reason for more people to consider how Regions can meet their needs,” said Cameron Cooper, Tyler market executive and Commercial Banking relationship manager for Regions. “From individual consumers and high-net-worth families to small business and major employers, we take a more customized approach toward helping clients achieve financial success. These investments we’re making in the heart of the city will complement our more tailored approach to serving more people and businesses in East Texas.”
Cooper noted Regions’ investments are being made alongside other upgrades to the broader tower complex. Regions is a tenant in the facility and maintains crown signage atop the building with the company’s trademark “LifeGreen” logo shining brightly each evening.
From individual consumers and high-net-worth families to small business and major employers, we take a more customized approach toward helping clients achieve financial success. Cameron Cooper, Tyler market executive and Commercial Banking relationship manager
William Stout, who manages Regions’ branch-banking space on the main floor of the tower, said people are already noticing a difference.
“Like always, we’re here to meet your financial needs with quick, efficient service. But now, more than ever, we’re also having in-depth conversations with customers to help them really chart a course toward reaching their own, unique goals,” Stout said. “Money isn’t everything. But knowing how to make it work for you is really important. And while we’re here to help with your day-to-day banking needs like always, we’re also ready to have more detailed conversations with our customers about how they can build financial roadmaps toward accomplishing the goals they choose.”
Specifically, branch personnel are walking people through Regions Greenprint® plans. Through Regions’ Greenprint process, bankers ask insightful questions about customers’ needs, goals, challenges and opportunities. From saving for a car or a house, planning to put children through college, building retirement savings, and more, Regions Greenprint helps people develop a tailored game plan for accomplishing short-term and long-term goals.
“Bringing our full team to the table to thoughtfully listen to our clients is part of what sets Regions apart,” added Cooper. “We call it the Regions360 approach, and it serves as the foundation for all the improvements we’re making in Tyler.”
Regions plans to host a customer welcome reception following full completion of the building’s upgrades.
“We’ve been proud members of the Tyler community for many years,” Cooper concluded. “With this investment, we look forward to serving more people, families and businesses for many years to come.”
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $157 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,250 banking offices and more than 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.